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Check out the link for a brief statement featured in The Fashion Institute of Technology's Hue Magazine.

HUE MAGAZINE

What day is it? It's EARTH DAY!

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EARTH DAY IS EVERY DAY at Ich-cha, where we make a conscious decision to provide responsible products made with the environment, communities, and traditional forms of art in mind.  This mission allows us to be conscious individuals in our work and personal life, today, and every day.  Today, on the formal Earth Day, we present you with a challenge … should you choose to accept it. The biggest difference you can make in the world is by spreading the word – by educating and changing the consciousness of others. 

So, model good behavior to your friends by using reusable mugs instead of disposables (take your mugs to Starbucks or Caribou Coffee for some free coffee), turning off your computers AND monitors, and remembering to recycle. 

Send a reminder message to your family and friends (check out cute ecards on Care2.com).

See how businesses are getting into the spirit and what it means for you as a consumer:  Best Earth Day 2011 freebies, steals & deals - National Holidays | Examiner.com

 

To educate impressionable minds, be sure to visit Free Earth Day Coloring Pages and Crafts for Kids for a wide variety of Earth Day craft projects and coloring pages and Earth Day Fun and Games for the kiddies.

Whatever you choose to do – log it here (http://act.earthday.org/) and help reach the goal of “one billion acts of green”.

And please remember to pass it on…

This Blog was submitted by our guest blogger Monika Kumar. Thanks to Monika and her friends for contributing the information and helping to educate us!

Rajasthan 2011

I returned to Rajasthan after a year and what better way to start then by stopping for some local chai and maawa.

  I got the opportunity to print some of my own designs alongside the experienced block printers. The joy that came from seeing my carved designs of wooden blocks is unexplainable. Also, while printing, it was quite amusing to watch the dialogue between the block printers about the execution of my designs. Each one had their own input and experience to bring to the table. By the end of our trip I got to understand how strongly they feel about their craft and their designs that they've been printing all these years. Being a contemporary designer, I seemed to pushing against their traditional ways.  However, one of the sons, Azu, seemed to be dabbling in designing himself and fully understood my way of working. While printing my fabrics, he smiled with every contact the block made with the fabric and finished without a single stress in the world. That's exactly what I wanted. I don't want my designs to stress anyone out, it's supposed to be enjoyed as much by me, as by the printer, and the consumer. At the end of the trip, the youngsters went out to enjoy with some samosas and thumbs up. :)